Posted by: Jessica Stewart | November 11, 2011

What’s in a Brand?

Sticky Branding suggests that in any successful branding exploration, you need the stickiness factor and that there are several factors to your stickiness factor: your business name, your logo (see my new yogaessence logo above…designed by my creative team who I adore), what you bring to the table, your personalized flair and finesse, the service you can offer that can transform people’s lives like no one else can. There are those factors and then there are channels…channels to link your brand with those who are looking for it: LinkedIn, Social Media sites and one of my new favorites – Flavors. All are part of how I communicate my finesse, my brand.  I invite you to explore. I invite you to focus your energy. I invite you to engage your creativity into who you are and what you offer the world.


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